Design process

Self exploration for personal logo design. Timeless, memorable, versatile, prosperous and approachable.

logo.png
Type.jpg

Type Study

Layout taking 100 typefaces to distinguish which type face speaks to myself as an individual designer. Type face chosen, Bebas.

Ely_Portfolio_Page_03-1.jpg

Dissect

Weight arrangement individually or together, using all caps. Cut, trim, spacing and kerning.

Remove letter forms to create shapes, patterns and flow.